Mejuri - Mother’s Day
Ad Campaign | 2021
ROLE
Graphic Designer
Video Editor
TEAM
Joel Louzado (Direction)
Graphic Designer
Video Editor
TEAM
Joel Louzado (Direction)
To honor moms everywhere, Mejuri’s Mother’s Day campaign features a set of digital ads that superimposes Mejuri’s jewelry over the classic Mother’s Day gift–the flower. The campaign also highlights different moms in their day to day lives.
The campaign featured flatlays of the jewelry with flower postcards as well as macro shots of the flowers used as a backdrop to challenge Mejuri’s identity. To keep it classic Mejuri, we included motion in the videos and GIFs that are simple yet quirky.
The campaign featured flatlays of the jewelry with flower postcards as well as macro shots of the flowers used as a backdrop to challenge Mejuri’s identity. To keep it classic Mejuri, we included motion in the videos and GIFs that are simple yet quirky.
