ROLE
Brand Designer
UI Designer
UX designer

TEAM
JK Shin (UX Designer)

The growing industry of K-pop brought on an overwhelming need for accessible, global content. Kream's mission was to reach fans worldwide by connecting them to their favourite K-artists. We repositioned the company as a delectable treat that many fans would crave. The result is various sweet treats as the primary visuals and the tagline "Satisfy your Kravings". The presence of "K" in these instances is a common trend for indicating Korean culture.