BRAND & MOTION DESIGNER
OH SNAP! produces pickled and infused snacks in convenient grab-and-go pouches with no excess brine for a fresh spin on a beloved classic. With their products ranging from tangy pickle bites to sweet juice-infused cranberries, it’s clear that Oh Snaps are no ordinary snacks.
With their rapid growth and popularity, OH SNAP! sought out to reach more pickle people through a paid media campaign that reflected just what it’s like to Snap out of the Ordinary.
We developed a campaign that brought the product personalities to life in comical reimaginings of everyday scenarios. Eccentric characters appear in wacky, vibrant, flavor-filled fantasies, depictinga an alternative world of snacking. What better way into the hearts of the people than humor and pickles?
Role: Concepting, Video Editing & Motion Design
Agency: Zero Studios