BRAND & 2D MOTION DESIGNER
Rip Van’s rebrand was grounded in one key insight: The snack world was stuck between tasty junk and edible cardboard. They sought to change the snacking world for the better, finding that “sweet spot” between healthy and delicious, imagination and innovation.
We worked together to breathe more personality to their extensive product line. With bright colors, bold typography, and deliciously sensorial patterns, we helped Rip Van bring more joy to the healthy snacking aisle.
Role: Strategy, Concepting, Branding, Packaging
Agency: Zero Studios