BRAND & MOTION DESIGNER
It’s 1984. Pre-internet. Pre-social media. An era of carefree fun. Hanging out at malls and arcades, playing Atari at home, groovin’ to MTV. And when it was time for a little refreshment, you reached for an ice cold can of Slice. In its day, Slice was huge. Through the 80s and 90s and into the 2000s Slice thrived. And then, it disappeared.
Fast forward to 2025. Suja Life, a leading health and wellness brand acquired the name and made it their mission to reinvent Slice with the same bold, refreshing taste and carbonation but modernized with healthy gut stuff – pro-, pre-, and post-biotics. Our task was to breathe new and exciting life into a beloved brand, modernized for today.
We upgraded the design of the iconic Slice can and updated the flavor names. We redesigned and updated the iconic Slice logo, and created a new overarching brand platform “Grab a Bigger Slice of Life. ” We also reinvented the brand strategy, re-imagining what Slice represents for everyone who remembered it from the past and making it relevant for a new generation of soda lovers.
Role: Strategy, Concepting, Packaging
Agency: Zero Studios
Collaborators: Pattern (Web Development)