BRAND & MOTION DESIGNER
OH SNAP! produces pickled and infused products in convenient grab-and-go pouches with no excess brine for a fresh spin on a beloved classic. Over the years their tangy pickle bites, all the way to their sweet juice-infused cranberries, gained a cult following that catapulted them into the hearts of today’s snacking generation.
In 2022, we refreshed their brand to highlight the wonderful absurdity of eating pickles, helping them to become one of the fastest-growing brands on Instacart in the process 🎉
After 3 wonderful years into our partnership we had the opportunity to refresh their packaging and take them to the next level. The OH SNAP! pouches already had a unique and own-able look that helped them stand out on shelf. Our task was to retain that established equity and future-proof it. The result is a new, clean and appetizing look that captures OH SNAP!’s personality and modernizes it to stay fresh for the years to come.
Role: Concepting & Packaging Design
Agency: Zero Studios