Seat


– A Productivity Mobile App –

Type

Interactivity, UI/UX, Branding

Interactivity, UI/UX, Branding

Interactivity, UI/UX, Branding

Interactivity, UI/UX, Branding

Duration

January - April 2018 (4 months)

January - April 2018 (4 months)

January - April 2018 
(4 months)

January - April 2018 
(4 months)

January - April 2018 (4 months)

Tools

Tools

Tools

Sketch, Invision, Illustrator

Sketch, Invision, Illustrator

Sketch, Invision, Illustrator

Sketch, Invision, Illustrator

Sketch, Invision, Illustrator

OVERVIEW 

A mobile app that finds you a seat in any place you want to work


Seat is a mobile app that encourages productivity among young professionals by providing them with a clean and accessible list of locations where they can do their work.


A promotional booklet that rebrands the infamous 2012 Gayo Daejeon to a modern 2017 version. The theme of the show was “The Colors of Kpop” featuring performances by artists from different groups to showcase what makes Korean Pop unique.

THE PROBLEM

No quantitative data of how many seats are left to work in a public space. Physically going there to check may be a waste of time.


The idea came from a friend who likes to work in cafes where there is background noise and a nice atmosphere. She shared her frustration with having to find a seat in a cafe and when it is full, she has to find another location which takes up more time that she could be using to work. Overall, it is counterproductive so she pitched this idea for the app and my team and I began working on it immediately. 

THE CHALLENGE

How might we provide information about the availability of public work spaces in order to increase productivity for young professionals?

THE SOLUTION

Encourage productivity by finding a seat


Seat addresses the problem of trying to find available workspaces and wasting time by going to one, only to find that there is no place to sit and work. Seat helps avoid the disappointment of not finding a workspace by providing real time, quantitative data of people currently at the location and even provides a way to secure a seat through a booking feature.

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RESEARCH

Identifying the User: PACT Analysis


People

Young professionals and university students ages 20-30 years old. Tech-savvy people who use their cellphones constantly with a range of apps to stay organized, productive, and socially active


Upon receiving this project, I did not hesitate to continue exploring the Korean language. Since I have previously explored hand lettering in Hangul (Korean alphabet) I decided to go back and review some of what I learned from this exploration in hopes of maybe incorporating some hand-lettering into the brand.Although I never used the lettering for the final product, I still feel it was important to include it in the process


Activities

The activities being carried out by the target demographic include both mental and physical exertion. Such activities include walking to a bus stop, driving to a location, or working on their laptops.


Upon receiving this project, I did not hesitate to continue exploring the Korean language. Since I have previously explored hand lettering in Hangul (Korean alphabet) I decided to go back and review some of what I learned from this exploration in hopes of maybe incorporating some hand-lettering into the brand.Although I never used the lettering for the final product, I still feel it was important to include it in the process


Context

The physical environment of users when using the app includes at home, in a workspace/office, educational institution, public space (e.g. libraries), and on the streets. 


Upon receiving this project, I did not hesitate to continue exploring the Korean language. Since I have previously explored hand lettering in Hangul (Korean alphabet) I decided to go back and review some of what I learned from this exploration in hopes of maybe incorporating some hand-lettering into the brand.Although I never used the lettering for the final product, I still feel it was important to include it in the process


Technologies

The input methods for the user is to use their location in order to determine the nearby locations and show the information pertaining to those locations.


Upon receiving this project, I did not hesitate to continue exploring the Korean language. Since I have previously explored hand lettering in Hangul (Korean alphabet) I decided to go back and review some of what I learned from this exploration in hopes of maybe incorporating some hand-lettering into the brand.Although I never used the lettering for the final product, I still feel it was important to include it in the process

RESEARCH

System Requirements: MoSCoW


After identifying the user, it was very important to create a system requirements list. We conducted several interviews with our target demographic in order to add or omit certain features to cater to their needs.


A promotional booklet that rebrands the infamous 2012 Gayo Daejeon to a modern 2017 version. The theme of the show was “The Colors of Kpop” featuring performances by artists from different groups to showcase what makes Korean Pop unique.

RESEARCH

User Personas


In order to establish our user flows, we created user personas to help identify user problems


A promotional booklet that rebrands the infamous 2012 Gayo Daejeon to a modern 2017 version. The theme of the show was “The Colors of Kpop” featuring performances by artists from different groups to showcase what makes Korean Pop unique.

RESEARCH

System Map


It was very important to establish a map of the app's flows after determining the different features. 


A promotional booklet that rebrands the infamous 2012 Gayo Daejeon to a modern 2017 version. The theme of the show was “The Colors of Kpop” featuring performances by artists from different groups to showcase what makes Korean Pop unique.

SM1
SM2
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SM4

PROCESS

Visual Compositions


The next step for us, after determining our user and our system requirements was, to create the visual mockups for our app. We went through several iterations for the different features while following iOS guidelines. This was an important step for us in deciding how everything will look and flow. Eventually, the team collectively decided on a consistent brand and system.


A promotional booklet that rebrands the infamous 2012 Gayo Daejeon to a modern 2017 version. The theme of the show was “The Colors of Kpop” featuring performances by artists from different groups to showcase what makes Korean Pop unique.

Dashboard

Book a Seat

Floor Plan

Seating Chart

Bookings

Filters

PROCESS

Branding and Visual Identity


Seat’s visual identity is minimalistic and clean with one dominant color and simple line art illustrations in order to show a friendly but professional aesthetic to appeal to young professionals.  

FINAL 

The Final Product

KEY FEATURES

On-Boarding


Pick your preferences right when you sign up for an account. The app will ask questions in order to give you suggestions right away.

On-Boarding

Descriptions and Reviews


You can read full and informative descriptions of different locations, such as real time information of available seats, to save time from physically going. You can also look through different reviews to find what others are saying about the location in order to make a decision. 

Descriptions_Ratings

Book a Seat


Book a seat in your chosen location to ensure a spot when you go there to work. You can narrow down your seat to different filters and also plan what time you want to go.

BookaSeat

Check your past Bookings


If you want to book a seat at a location you have been to before, would like to check your upcoming bookings, or review payment details from past bookings, you can check it all through the Bookings tab.

Payment-History

Filter you Searches


Narrow down your search further using filters. Here, you can narrow down your desired results through factors like tags, distance, time, etc. 

Filter-Search
ScreensOnlyShowcase

REFLECTION

Learning Outcomes


Before taking on this project, I had sworn off any kind UI/UX work because I did not enjoy it nor was I confident. However, this collaboration with other designers really helped me to improve on my skills. I learned new software, new rules, and even learned a lot about myself as a designer in terms of how I interact with my team members. I also ended up really enjoying the UI/UX work and now have a growing interest in it.

Check out some other work

SBS Gayo DaejeonBranding, Editorial

JuxtapositionEditorial

SeatInteractivity, UI/UX

Sticky SituationInformation Design


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ⓒ 2018 Anna Bacani

2018 Anna Bacani

2018 Anna Bacani

Let's Collaborate!

Let's Collaborate!

Let's Collaborate!

Let's Collaborate!

Let's Collaborate!