SBS Gayo Daejeon

SBS Gayo Daejeon

SBS Gayo Daejeon

SBS
Gayo Daejeon

SBS
Gayo Daejeon

Celebrating K-pop in a grand year-end show

Celebrating K-pop in a grand year-end show

Celebrating K-pop in a grand year-end show

Celebrating K-pop in a grand year-end show

Celebrating K-pop in a grand year-end show

This re-brand revisits the infamous 2012 Gayo Daejeon to a modern 2017 version. The theme of the show was “The Colors of Kpop” featuring performances by artists from different groups to showcase what makes K- Pop unique. While K-pop is very fun and bright, the brand aims to incorporate a modern and clean theme while staying true to the K-pop sound. The main image for the festival depicts various warm colors mixing together accompanied by very expressive typography to evoke the passion and versatility of the genre. 

This re-brand revisits the infamous 2012 Gayo Daejeon to a modern 2017 version. The theme of the show was “The Colors of Kpop” featuring performances by artists from different groups to showcase what makes K- Pop unique. While K-pop is very fun and bright, the brand aims to incorporate a modern and clean theme while staying true to the K-pop sound. The main image for the festival depicts various warm colors mixing together accompanied by very expressive typography to evoke the passion and versatility of the genre. 

This re-brand revisits the infamous 2012 Gayo Daejeon to a modern 2017 version. The theme of the show was “The Colors of Kpop” featuring performances by artists from different groups to showcase what makes K- Pop unique. While K-pop is very fun and bright, the brand aims to incorporate a modern and clean theme while staying true to the K-pop sound. The main image for the festival depicts various warm colors mixing together accompanied by very expressive typography to evoke the passion and versatility of the genre.  

This re-brand revisits the infamous 2012 Gayo Daejeon to a modern 2017 version. The theme of the show was “The Colors of Kpop” featuring performances by artists from different groups to showcase what makes K- Pop unique. While K-pop is very fun and bright, the brand aims to incorporate a modern and clean theme while staying true to the K-pop sound. The main image for the festival depicts various warm colors mixing together accompanied by very expressive typography to evoke the passion and versatility of the genre. 

This re-brand revisits the infamous 2012 Gayo Daejeon to a modern 2017 version. The theme of the show was “The Colors of Kpop” featuring performances by artists from different groups to showcase what makes K- Pop unique. While K-pop is very fun and bright, the brand aims to incorporate a modern and clean theme while staying true to the K-pop sound. The main image for the festival depicts various warm colors mixing together accompanied by very expressive typography to evoke the passion and versatility of the genre. 


Duration

February - March 2017 (2 months)

February - March 2017
(2 months)

February - March 2017
(2 months)

February - March 2017 (2 months)

Role

Role

Research, Concept Creation, Layouts, Visuals

Research, Concept Creation,
Layouts, Visuals

Research, Concept Creation,
Layouts, Visuals

SBSFrontCover
14312727
Dynamic_BLACK
SBSPalette
SBSLogo
Spread2
SBSSpread3
SBSDrawstring
SBSSpread4
PaintSplatters
PaintSplatters2
SBSSpread5
SBSLanyard
SBSLanyard2
SBSTWhiteshirt
SBSTshirtBlack

Learning Outcomes

Learning Outcomes

One of the things I learned from rebranding this festival is the importance of exploration in order to give yourself options and narrow down your choices. I was able to explore hand-lettering and different ways of painting  in order to get the final product and since I am not fluent in Korean, I saw it best to opt for a typeface similar to the feeling of lettering. Sometimes we need to explore various options to figure out what works and what doesn't.

One of the things I learned from rebranding this festival is the importance of exploration in order to give yourself options and narrow down your choices. I was able to explore hand-lettering and different ways of painting  in order to get the final product and since I am not fluent in Korean, I saw it best to opt for a typeface similar to the feeling of lettering. Sometimes we need to explore various options to figure out what works and what doesn't.

One of the things I learned from rebranding this festival is the importance of exploration in order to give yourself options and narrow down your choices. I was able to explore hand-lettering and different ways of painting  in order to get the final product and since I am not fluent in Korean, I saw it best to opt for a typeface similar to the feeling of lettering. Sometimes we need to explore various options to figure out what works and what doesn't.

One of the things I learned from rebranding this festival is the importance of exploration in order to give yourself options and narrow down your choices. I was able to explore hand-lettering and different ways of painting  in order to get the final product and since I am not fluent in Korean, I saw it best to opt for a typeface similar to the feeling of lettering. Sometimes we need to explore various options to figure out what works and what doesn't.

One of the things I learned from rebranding this festival is the importance of exploration in order to give yourself options and narrow down your choices. I was able to explore hand-lettering and different ways of painting  in order to get the final product and since I am not fluent in Korean, I saw it best to opt for a typeface similar to the feeling of lettering. Sometimes we need to explore various options to figure out what works and what doesn't.

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ⓒ 2018 Anna Bacani

ⓒ 2018 Anna Bacani

ⓒ 2018 Anna Bacani

ⓒ 2018 Anna Bacani

ⓒ 2018 Anna Bacani

Let's Collaborate!

Let's Collaborate!

Let's Collaborate!

Let's Collaborate!

Let's Collaborate!