Juxtaposition


– Juxtaposing Food & the Body –

Type

Editorial, Branding, Art Direction

Editorial, Branding, Art Direction

Editorial, Branding, Art Direction

Editorial, Branding, Art Direction

Duration

September - December 2017 (4 months)

September - December 2017 
(4 months)

September - December 2017 
(4 months)

September - December 2017 (4 months)

September - December 2017 (4 months)

Tools

Tools

Tools

InDesign, Photoshop, Lightroom

InDesign, Photoshop, Lightroom

InDesign, Photoshop, Lightroom

InDesign, Photoshop, 
Lightroom

InDesign, Photoshop, Lightroom

Role

Research, Layouts, Photography

Research, Layouts, 
Photography

Research, Layouts, Photography

Research, Layouts, 
Photography

Research, Layouts, Photography

OVERVIEW 

A magazine that tackles social issues through juxtaposition


This first issue explores the relationship between food and the human body, race, and sex. These juxtaposed images aim to create a discussion between the implications of food with the body, race, and sexuality and to explore what this means to us or how it affects us.


A promotional booklet that rebrands the infamous 2012 Gayo Daejeon to a modern 2017 version. The theme of the show was “The Colors of Kpop” featuring performances by artists from different groups to showcase what makes Korean Pop unique.

THE CONCEPT 

Evoking reactions through juxtaposition


What the magazine aims to do is evoke a reaction from the reader through the interesting juxtapositions of images. The magazine relies heavily on photography that gravitates toward abstraction and also representation, but uses them together in order to create something more meaningful. The careful curation of these images allow for pages of both aesthetically pleasing and meaningful content and presents it in an interesting way that will have you thinking.

JuxConcept

PROCESS

Background on the Topic


"jəkstəpəˈziSH(ə)n" comes from my interest in tackling social issues with design, so I thought the platform of a magazine can be a good way  to raise awareness about issues of race, body, etc. Since I am also a big fan of food (who isn't?) I decided that it would be a good way to catch the reader's eye.  

PROCESS

Research and Exploration


I began researching my topic of juxtaposition online, but soon found a better resource in the library. The book, "Food and Culture: A Reader", a collection of articles and essays edited by Carole Counihan and Penny Van Esterik, became my primary resource for this magazine. The articles in the book was exactly the kind of content I wanted to put in the magazine and I also used it to generate my images. 


Upon receiving this project, I did not hesitate to continue exploring the Korean language. Since I have previously explored hand lettering in Hangul (Korean alphabet) I decided to go back and review some of what I learned from this exploration in hopes of maybe incorporating some hand-lettering into the brand.Although I never used the lettering for the final product, I still feel it was important to include it in the process

PROCESS

Inspiration for the Magazine


I looked around a lot of magazines and pictures online and curated them as inspiration for the magazine. This is how i decided what kind of content I wanted to include and the kind of aethetic I wanted to achieve.

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PROCESS

Planning and Organizing Content


Once I had established what my content was and what information I wanted to include, I began planning and organizing the parts of the maagzine. I cut the magazine ino 3 different sections: Body Image, Food Colouring, and Food Porn. Each chapter had its own focus in the issues of Body, Race, and Sexuality.




Right away, in order to create the booklet, I made some skectches to organize how things should be laid out. I rewatched the event to see which groups should be featured in the booklet based on their performances. 
After figuring this out, I established the hierarchy I wanted to display the necessary information in to show the schedule of the festival. 

Flatplan

PROCESS

Branding and Visual Design


The magazine relies a lot on photography but I chose typyefaces and colors to support the images. I chose a very decorative serif font that looks good in a large sizes for the headers and a geometric serif font to compliment it. I opted for more white space in the magazine so my main colors were black and gray with accent colors of pink, blue, and yellow.

TYPEFACES

JuxtapositionBranding

COLORS

JuxtapositionBranding2

FINAL 

The Final Magazine

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REFLECTION

Learning Outcomes


The biggest thing I learned from tackling a project like this by myself is the importance of planning. Planning photoshoots, deadlines for myself, and the content was very tedious but it helps a lot. While I did not always meet my deadlines, it just emphasized the importance of planning ahead and scheduling.

Check out some other work

SBS Gayo DaejeonBranding, Editorial

JuxtapositionEditorial

SeatInteractivity, UI/UX

Sticky SituationInformation Design


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ⓒ 2018 Anna Bacani

2018 Anna Bacani

2018 Anna Bacani

Let's Collaborate!

Let's Collaborate!

Let's Collaborate!

Let's Collaborate!

Let's Collaborate!